Archive for the ‘Smartphones’ Category

[Infographic] The Science of Instagram (by Dan Zarrella)

Posted by:johanbotha on Sep - 9 - 2014 - Filed under: Infographic,Photography,Selfies,Smartphones -



When I’m speaking at a conference, one of the most common questions I’m asked is what do I think the future of social media is.


I’m not great at distant future predicting, but I do believe the story of the present and near-future of social media is visual content. From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.


Read on …



Me, myself and I on the science of selfies (by Johan Botha)

Posted by:johanbotha on May - 22 - 2014 - Filed under: Photography,Selfies,Smartphones -

Older photographers, not unlike myself,  have not only been doing it in the dark, but also have been doing it to themselves since the beginning of time.   O, what pleasure in both!   These days, however, it seems that  not only “younger” photographers, but people in general are doing it to themselves. Not only doing it more frequently than ever, but in PUBLIC!   I am talking about self portraiture. Now known as a “selfies”.   A selfie as defined by the Urban Dictionary refers to:

pictures taken of oneself while holding the camera at arms length. also known as being camera raped, where one person takes many pictures of themselves on anothers camera.
Selfies seems to be the order of the day.
It is hugely popular.
Songs are being written about it (#Selfie by The Chainsmokers);

The Merriam-Webster dictionary added the word selfie to their entries this year.
It is so popular that social media scientists like Dan Zarrella of HubSpot are publishing research results about the “Science of Selfies”in this awesome infographic.

Thoughts on Smartphone Usage (by

Posted by:johanbotha on Apr - 23 - 2014 - Filed under: Photography,Smartphones -

Last week, we ran a poll on smartphone usage by photographers. If you haven’t voted, we’d love to hear your opinion (click here). We’re trying to better understand how photographers view smartphones.

The Results So Far

The results so far are quite interesting (people were allowed to vote on multiple choices, but only one time total). Here’s where it breaks down (with my editorial analysis included).

  • I Use It If It’s The Only Camera I Have 31.17% No surprises here. A photographer will not let the moment escape. If a tool exists within their reach, then a smartphone will be used.
  • I Use My Phone For Planning And Photo Utilities 15.8% This number is much lower than I thought it would be. I find my phone indispensable (as to most of the Photofocus writers). There are so many apps I use to track the sun, research locations, and even organize my shoot. We’re definitely going to increase coverage of these.
  • I Like To Share Photos Right Away 14.07% Im guilty on this front. Sometimes you’re so happy with a shot that you want to get it out to the world quickly.
  • I Like To Post Process Photos On My Phone 11.47% No surprises here. I have my favorite like Snapseed and ALayer, but mobile phone post processing has a long way to go to catch up with Desktop workflows.
  • I Shoot Behind The Scenes Photos 11.04% With terms of service getting more and more onerous, this is an area that more people should consider. Plus its just good marketing to show your big projects as they come together.


Read on …

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About Us

I was born somewhere, and over the last 43 years I have been trying to grow up. Along the way I went to a prestigious university, two times, where I learned about things. Then I stayed around in Cape Town, South Africa and did various things for different famous and important people. I ended up where I am now. A romantic anthropologist, a social media community manager, a web editor and an award-winning photographer. I have survived my chemical based darkroom, outlived silver based film and I am trying to continue doing stuff in binary code now. I love food and wine and remain a fulltime student of life as apparent from my diverse interests and training. I am always looking for a challenge to work with odd and inspiring creative people.